Apr 19

The Equity Release Council have released their Spring 2019 Market Report revealing a soaring popularity of the product across all regions of the UK.

According to today's report, over the course of 2018, homeowners over-55 years of age accessed 50p of housing wealth for every £1 of savings withdrawn through flexible pension payments, highlighting the increasing role of property wealth as a supplementary source of later life funds.

As product options continue to expand – with H2 2018 seeing the first regular-income paying products launch to consumers – the lifetime mortgage market saw the biggest annual increase in new loans compared to other mortgage market segments for a third successive year. Buoyed by continued growth across all UK regions, lifetime mortgages are now estimated to account for around a third of all mortgages taken out by homeowners from their mid-50s onwards, compared to less than a fifth ten years ago.

Between July and December 2018, 43,879 over-55 homeowners accessed money from the value of their homes, including 24,907 new plans agreed.

However, while total annual lending activity grew for a seventh consecutive year to reach £3.94bn in 2018, the average amounts of property wealth withdrawn remained broadly stable – indicating that growth is a result of broader uptake rather than increasing loan sizes.

The Council’s analysis suggests consumer demand for equity release is rising across the UK, with double-digit growth in the uptake of lifetime mortgages visible across every region. Over the last five years, London and southern regions – East of England (158%), the South East (143%) and South West (99%) – have experienced some of the strongest growth in consumer demand.

More recently, the Midlands and Northern Ireland have come to the fore, with the East Midlands (26%), West Midlands (20%) and Northern Ireland (21%) seeing some of the greatest increase in demand for lifetime mortgages between 2016/17 and 2017/18.

At the start of 2019, the range of product options that meet Equity Release Council standards – backed by product safeguards and independent legal advice alongside regulated financial advice – had doubled to 221 in the space of a year. Over half (52%) of product options offer downsizing protection, up from 42% a year earlier. The range of options allowing customers to make regular interest payments - helping to reduce the overall cost of unlocking housing wealth - also increased to 45 in January 2019.

These features and flexibilities have had broad appeal across the market with one in four (25%) new plans taken out during the second half of 2018 allowing customers to make interest payments, 27% featuring downsizing repayment options and 87% allowing customers to make voluntary partial repayments with no early repayment charge.

The second half of 2018 also saw the introduction of regular income lifetime mortgages, providing monthly payments to customers’ bank accounts in the style of pension products to help meet ongoing costs and supplement other sources of income.

New and returning customer trends

The report also shows prudent measures are in place by lenders to keep consumers’ withdrawals of housing wealth in proportion to their age and potential longevity – offering an average maximum loan to value (LTV) of 18.5% for those aged 55 compared to 31.5% aged 70 and 47.1% at 90.6

Jointly held plans continued to make up the majority of new plans in H2 2018. Across single plans, women accounted for a greater share of market activity than men, with more than double the number of single plans taken out by women than men in H2 2018.

Returning drawdown activity increased by 29% year-on-year, broadly in line with the increase in new drawdown products agreed over the last two years. This suggests that growth in drawdown activity was due to more individuals holding these products, rather than individuals taking more frequent drawdowns.

The number of existing customers seeking further advances (extensions of their plans) was also lower in H2 2018 than a year earlier.

David Burrowes, Chairman of the Equity Release Council comments: “2018 saw equity release enter the mainstream of financial services as an increasingly popular way to meet important and diverse social needs in later life. Flexible options to access housing wealth are helping the nation’s growing population of older homeowners to fund lifestyle purchases, satisfy daily needs, support long-term financial planning or assist their families.

As the demand for equity release grows, so does the need for quality advice. It is vital that consumers have access to professional support that considers short and long-term needs, the broader retirement picture and the role of family in decision-making. Products recognised by the Council remain the only route which guarantees product safeguards, regulated and qualified financial advice and independent legal counsel to help identify whether they fit a customer’s later life needs.

Equity release is not a ‘silver bullet’ for every retirement need, but a growing number of homeowners are finding it can be a solution to meet a range of financial goals.”

Will Hale, CEO at Key, comments: “Today’s report shows an industry that is thriving as it steps up to meet increasing demand by providing innovative new products with features to meet the needs of an ever more diverse range of customers. That 50p is released for every £1 taken out in flexible pension payments clearly highlights the important role that housing equity is already playing in retirement finances.

Older homeowners have considerable property wealth tied up in their houses which is enabling them to transform their own standard of living in retirement as well as to support other family members. Over a quarter (27%) use some or all of the money they release to help family and friends. This growth in gifting underlines how the market has changed with customers increasingly able to use housing equity address a wide range of needs and wants in later life.

Equity release is not right for everyone but if housing equity is a retiree’s largest asset it is vital that they at least consider the role it might play. Key to this is independent specialist advice which will help to ensure that they receive the most benefit from their property wealth and use it in the most appropriate way, whether they are helping families, improving their own homes or clearing debts.”

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Feb 19


According to the report from UK Finance, there were 370,000 new first-time buyer mortgages completed in 2018, a 1.9% rise when compared to 2017. This is the highest number of first-time buyer mortgages since 2006, when this figure stood at 402,800. The £62bn of new lending in the year was 4.9% more than in 2017.

During December, there were 30,900 new first-time buyer mortgages completed. This was a 1.6% rise against the same month a year earlier. The £5.2bn of new lending in the month was 4% more year-on-year. UK Finance revealed that there were 30,000 new homemover mortgages completed in December last year - a drop of 1.3% against the same month a year earlier.

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Jan 19

I always say it, but each and every piece of feedback that we get always makes me so proud of the team and its a culmination of team effort and personal achievements by always wanting to be the best at what we do! Thank you ladies and gents!

Life is never perfect and there will always be bumps in the road, we will never please everyone but when people let you know how you made them feel? Worth every minute of the working day!

" In general Evolution is by far the best estate agents I have used and are using at the moment. "

" excellent service, very professional and friendly. "

" Claire was very good, answered all questions and made life a little easier throughout the process. "

" Excellent service from all the staff"

" Very good communication. Nothing too much trouble and no questions left unanswered . Would highly recommend Roy and his team. "

followed by some amazing feedback on Google as well!

" We are renting house by Evolution for almost 6 years now. From beginning we feel like valuable customer. Very quick and good communication - professional response to any maintenance issue.
As well I should thank you, for very quick and easy process from first contact, to rent agreement. It was big relief for parents with small baby 🙂 "

Couple this with being a "Double Gold Winner" for sales and lettings, we feel we lead the way in providing the BEST customer experience! Want to know more? Just call or message us today!

We look forward to helping you!

Jan 19

The era of the ‘amateur’ landlord may be at an end according to accountants and business advisors French Duncan LLP.

This year will see further erosion of the tax benefits of being a landlord and by 2020 there will be few financial incentives left for landlords.

Many private landlords became because of circumstances i.e. they inherited property, or they were unable to sell their property and decided to rent it out until the market picked up. These ‘amateur’ landlords, who are estimated to account for 60% of all landlords, are now faced with an array of financial and regulatory changes which have turned what was once a lucrative hobby into an administrative nightmare which may end up costing them money.


Jan 19

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Located in the ever popular Singleton Hill area of Ashford is this highly desirable family home. The properties accommodation is arranged over 3 floors with the entrance reception room, cloakroom, modern fitted kitchen / diner and utility area. Call or email us today!

The Kitchen/Diner is a great feature of the house, click to photo #3 to see what we mean!


Jan 19

Nobody wants a lengthy house sale. Aside from the fact that it's one of life's great stress tests, the costs will soon begin to mount up and the likelyhood of the whole thing collapsing increases by the day.

However, being prepared and taking some well thought out steps to get your home looking its best can substantially reduce this stress and help you to sell your home even quicker.


Jan 19

This superb GROUND FLOOR APARTMENT really does have the WOW factor! Formerly used as a show home, this property is offered in excellent order throughout with private patio garden, allocated parking and secure entry phone system. Just take a look at the gloss black kitchen in picture 4!


Dec 18

So not only did we go and beat all of the competition earlier this year by picking up the "Gold Award" for best estate agent in Ashford, the whole team smashed this one out of the park by also picking up yet another "Gold Award" for best letting agent in Ashford! Yes that's rights, double Gold winner and we are bursting with pride!!!

So, if you really do want a winning agent, whether you are letting or selling, then there is now only one choice!

Contact us today to receive a double award winning service!