The importance of video, virtual and live tours.


Over Lockdown we saw the importance of video, virtual and live tours, however some agencies have now gone back on this. Yet as an estate agent, it is still vital as it offers an immersive experience, meaning those viewing the property have a whole lot more information before they book a viewing. This then filters a little further, so those viewing are very interested and there are no surprises when they get there. As we are still proceeding with caution with all property visits and using the correct PPE, this also means it is safer for all parties involved, as hopefully this will mean less applicants viewing the property. This also makes the agency look professional, modern and helpful, as you are then providing as much information as possible.

There are now so many forms of digital information you can give clients, so why would you stay behind?! Live Facebook tours throughout lockdown worked really well, which originally came from the US, as not only did it offer a tour but also offered the personalisation and character that comes from an estate agent. Virtual tours now include 360 tours, via systems such as Matterport, whereby clients can have a virtual walk through of a property, to find out more please watch the video below. Some of these systems can then be linked up to virtual headsets, so for those moving across country can view properties online without needing to leave their current home.

Virtual Tour

So, we are really pleased to be able to add an amazing weapon to our marketing arsenal. For years we have been providing video tours and today we now are adding virtual tours. These are so easy to use, navigate and help potential buyers and tenants view your property before booking an appointment. More and more clients are asking for tours before they book a viewing so this is an amazing way to be able to provide that. “How much extra does it cost?” Was a question I got asked today, my answer, “Nothing at all”We understand the value in providing useful tools to attract clients to your home, so why would we charge extra? Thats just madness if we did!Anyway, enjoy the clip, if you want to see the whole tour then click the link below,pid=1360And if you want to know what your home could be worth then click below for an instant valuation;

Posted by Evolution Properties – Your Multi Award Winning Property Agent on Saturday, 25 July 2020

Video tours are also important as again it gives viewers another level, currently videos are working much better than any other media, as videos are more interactive and will get more traction than just pictures of a property. There are other forms on new software such as Unreal Engine’s immersive models that change the light, so you can see what a property is like in the day and night and throughout different seasons.

Read more:


Please enter your comment!
Please enter your name here